Red Cross Encourages Blood Donors to Make and Keep Donation Appointments During Coronavirus Outbreak
(April 6, 2020) — The American Red Cross has seen an outpouring of support from blood donors in response to the coronavirus outbreak. During this uncertain time, the Red Cross continues to encourage healthy individuals to schedule and keep donation appointments in the weeks ahead to ensure a stable supply throughout this pandemic.
Each Red Cross blood drive and donation center follows the highest standards of safety and infection control, and additional precautions have been implemented to ensure the health of Red Cross donors, employees and volunteers.
Blood donation is essential to ensuring the health of our communities. The need for blood is constant, and volunteer donors are the only source of blood for those in need. With no known end date in this fight against coronavirus, the Red Cross needs the help of donors and blood drive hosts to maintain a sufficient blood supply for weeks to come.
This is the time to take care of one another. Healthy individuals who are feeling well are asked to make an appointment to donate later this month and after by visiting RedCrossBlood.org, using the Red Cross Blood Donor App, calling 1-800-RED-CROSS or enabling the Blood Donor Skill on any Alexa Echo device. Donors are also asked to make an appointment to donate in order to help manage the flow of donors appropriately in support of social distancing practices.
How to donate blood
Simply download the American Red Cross Blood Donor App, visit RedCrossBlood.org, call 1-800-RED CROSS (1-800-733-2767) or enable the Blood Donor Skill on any Alexa Echo device to make an appointment or for more information. All blood types are needed to ensure a reliable supply for patients. A blood donor card or driver’s license or two other forms of identification are required at check-in. Individuals who are 17 years of age in most states (16 with parental consent where allowed by state law), weigh at least 110 pounds and are in generally good health may be eligible to donate blood. High school students and other donors 18 years of age and younger also have to meet certain height and weight requirements.
Blood and platelet donors can save time at their next donation by using RapidPass® to complete their pre-donation reading and health history questionnaire online, on the day of their donation, before arriving at the blood drive. To get started, follow the instructions at RedCrossBlood.org/RapidPass or use the Blood Donor App.
About the American Red Cross:
The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 40% of the nation's blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit redcross.org or cruzrojaamericana.org, or visit us on Twitter at @RedCross.
To support social distancing at blood donor centers and blood drives, media interviews and attendance within blood drives should be limited in favor of virtual interviews or interviews staged outside of the drive. For B-roll, we are asking media outlets to please visit our photo and B-roll libraries to support news stories. New B-roll is also available that focuses on the new safety measures in place at our donation centers and blood drives. Additionally, the following resources are available to download:
15- and 30-second broadcast PSAs
Graphics to accompany digital stories and social posts by your outlet and talent, including an infographic outlining additional precautions being taken at drives
Digital ads (Please hyperlink ads to our blood drive search)
Share digitally and on social: You can use this graphic in posts on your social media channels or stories on your website. Be sure to follow @RedCrossACGC or @RedCrossBloodGA for the latest updates.
Ronnika A. McFall, MBA | External Communications Manager Biomedical Field Marketing and Communications
American Red Cross 678-614-3643 (c) email@example.com | redcrossblood.org Facebook: facebook.com/RedCrossBlood Twitter: redcrossblood.org/twitter-map
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